Webinar #8 | Diversity in sports: From successful campaigns to fair play
Thursday, 27 August
13:00 – 14:00 CET
Until today, most of the advertising material in sports has been dominated by men, particularly in football. However, now more than ever the discrepancy between men and women is in the spotlight. Last year, during FIFA Women’s World Cup, ADIDAS awarded female players the same performance bonus as their male peers for the first time. This measure and other similar ones appear to be bringing more equality and inclusivity in premier sports.
On the other hand, how can we balance diversity and fairness in sports? One of the global hot topics of the moment is gender classification and segmentation in professional sports.
PhD candidate in Economic Law at the University of São Paulo (USP) since July 2019. From August 2019 until March 2020, she was a United Nations Development Programme (UNDP) consultant regarding the negotiation and signing of Cease and Desist Agreements (TCCs) by the Brazilian Competition Tribunal. Former civil servant at the Brazilian Competition Authority (CADE), from January 2018 until January 2019. She holds a Master’s degree in Constitutional Law from the Pontifical Catholic University of São Paulo (PUCSP), where she also graduated in 2010. She works with Brazilian Competition Law since 2009, having most of her professional carrier as a lawyer at Grinberg Cordovil Advogados (from June 2009 until November 2017). Author of articles related to economic and competition law. Speaker at national and international events.
Early in his career, Boris realised that digital technologies have a major impact on society. As a lawyer, he specialised in information and communication technologies from the very beginning. In his function as deputy data protection officer of a multinational enterprise, his task was to develop a common denominator between relevant data security and data protection legislation in different countries. For this reason, the exchange with colleagues from AIJA is very important to him. Boris studied law in Switzerland at the universities of Lucerne and Neuchâtel. He graduated in 2012 with a bilingual double master’s degree (German and French). Since 2016, he has been working as a lawyer for de la cruz beranek attorneys at law, Ltd., a Swiss law firm specialising in information and communication technologies and data protection.